Big Art Festival brings the greatest show to St. Moritz with a hip-hop legend, high jewellery and the art of living
Busta Rhymes and an international gathering of the world's most fascinating people: on January 24, St. Moritz will become the setting for one of the most anticipated evenings of the winter season. Ev…
Busta Rhymes and an international gathering of the world’s most fascinating people: on January 24, St. Moritz will become the setting for one of the most anticipated evenings of the winter season. 
Every winter, St. Moritz becomes the centre of the international social scene. The Snow Polo World Cup isn’t just a game—it’s a full blown celebration of luxury and Alpine glamour. The crowd alone tells the story: royals, entrepreneurs, celebrities, collectors, and the international jet set all gather here. Yet on January 24, one event is set to take the season’s social calendar to another level. The BIG ART FESTIVAL returns to St. Moritz for its third edition, kicking off a special fifth anniversary season with an evening that brings together music, haute couture, fine dining, and entertainment. The headline act? None other than Busta Rhymes.
A voice of hip-hop’s golden era and one of the most recognisable performers of the 2000s, Busta Rhymes is an artist whose influence extends far beyond music. With a career spanning more than three decades, he has created timeless hip hop and R&B hits «I Know What You Want», «Break Ya Neck» and «Woo Hah!! (Got You All in Check)». Сollaborations with artists including Mariah Carey, Janet Jackson and Missy Elliott have helped keep his place in global pop culture. But Busta Rhymes is not an artist you simply listen to. He is an artist you experience. Known for his extraordinary vocal, lightning-fast flow, charisma and energy, he has a rare ability to transform any room into a full-scale celebration. At Billionaire, inside the iconic Kempinski Hotel St. Moritz, his performance promises to be one of those moments when the entire audience is standing, the atmosphere reaches fever pitch and the night becomes unforgettable.
An evening where every detail is part of the spectacle.
BIG ART FESTIVAL has always been understood as a truly exceptional event. The setting, the atmosphere, the people and the smallest details.
The evening begins with a cocktail reception, before guests take their places for an elegant gala dinner. Fine dining is central to the BIG ART philosophy, with a VIP gala menu complemented by a carefully curated premium beverage selection. Fine wines, exceptional champagne and refined drinks set the tone for an evening of indulgence, conversation and celebration. Live entertainment builds throughout dinner, leading into the headline performance and after-party. The guest list is expected to bring together an international mix of entrepreneurs, celebrities, art collectors, cultural figures and influential personalities from across the globe. It is precisely this cosmopolitan audience that gives BIG ART its distinctive character: a gathering of people from different worlds, united by an appreciation for culture, creativity and the finer things in life.
The Chopard moment: when jewellery becomes art.
A major highlight of the evening will be the unveiling of an exclusive high jewellery collection. A longstanding partner of BIG ART FESTIVAL, Chopard brings a world of exceptional craftsmanship, artistic vision and unmistakable sophistication to the evening. Five years. A world of extraordinary experiences.
Created by BERIN IGLESIAS ART, BIG ART FESTIVAL has spent five years building a distinctive presence on the international luxury and cultural calendar. Rather than belonging to a single city or season, the festival travels to some of the world's most remarkable destinations, including Monaco, Capri, Courchevel, Hong Kong, Samarkand, New York, Porto Cervo and St. Moritz. Each destination brings its own character, but the philosophy remains the same: world-class artists performing in exceptional settings, alongside fine dining, fashion, art and an extraordinary international guest list. Past editions have featured global stars such as Robbie Williams in Porto Cervo and 50 Cent at the FIFA × BIG ART Festival Gala Dinner in New York, demonstrating the festival's ability to create intimate encounters with artists who usually command the world's biggest stages. Behind the concept stands BERIN IGLESIAS ART, an international event management company with more than two decades of experience and hundreds of events produced each year. Its expertise is reflected in the festival's ability to bring together worlds that rarely meet — global entertainment, luxury brands, sport, business and culture — with a level of production and hospitality that makes every edition distinctive.
As BIG ART FESTIVAL enters its fifth anniversary year, St. Moritz feels like the perfect place to begin. It is the kind of evening that becomes a story in its own right — one that will be remembered, photographed, talked about and retold long after the last song has played.
